MERITA MARKU1*, MAKSIM MEÇO2, ARIF MURRJA2, ADA METALIU1
1PhD Student, Faculty of Economics and Agribusiness, Agricultural University of Tirana, Tirana, Albania
2Faculty of Economics and Agribusiness, Agricultural University of Tirana, Tirana, Albania
The apple market plays a very important role in the economic development of Albania. The purpose of our study was measuring the risk by comparing the gross profit rates in the retail trade of ”Golden” and ”Starking” cultivars in relation to the market of Dibra Municipality. In order to measure this risk, it was used dispersions, standard deviations and variation coefficients. Monthly apple prices in retail trade for the period January to December 2016 were received by the Statistic Office, Dibra Agriculture Directory. Data processing was carried out using Excel software. Referring to the analysis of data it came out that in retail trade the “Starking” cultivar has a greater risk than the “Golden” cultivar. These findings are useful not only for retail traders but also for wholesalers, farmers, policymakers and for the final consumer itself.
Keywords: Retail trade, gross profit rate, dispersion, standard deviation, variation coefficient.