SHPRESIM DOMI1, REMZI KECO2, BARI MUSABELLIU2, ILIR KAPAJ2
1Department of Rural Tourism Management, Faculty of Economy and Agribusiness, Agricultural University of Tirana,
Kodër-Kamez Tirana, Albania.
2Department of Agribusiness Management, Faculty of Economy and Agribusiness, Agricultural University of Tirana, Kodër
Kamez Tirana, Albania.
*Corresponding author e-mail: firstname.lastname@example.org
Apart that tourism is a crucial contributor to the Albanian economic development, this sector is facing several concerns. Although, tourism’s sector lifespan, complexity of the product and seasonality nature, are close related to the SMEs performance, the need to go deeply and investigate the factors that affect tourism SMEs performance, is needed. We referred to the theoretical frameworks such as stakeholder theory, resource based view and market orientation approach, to accurately identify into the business environment factors that affect SMEs’ performance. Finally, through this literature review paper, we have identified three significant factors that potentially affect SMEs performance within tourism industry. Thus, innovativeness, innovation behavior, customer orientation and human resources hiring and training practices, based on a deeply literature review, are argued to be significant on affecting SMEs performance.
Keywords: Rural torusim; performance; innovativeness; innovation behavior; HR practices; Customer oriemntation.